A Lion With Buffalo Horns? Must Be the New BMW Campaign
BMW is mixing it up with their newest advertising campaign promoting the use of only original BMW parts for repairs. The humorous new campaign will help illustrate the benefits of true BMW service
and assistance and can be seen through the company's social media
sites. Make sure to check out the ads here
, and stop by this NJ BMW dealership
for great deals on service
as well as on the latest new
and used BMW models
Source: The New York Times
The North American division of BMW Group Financial Services is turning to humor and social media to promote its extended vehicle protection service.
An ad for the new BMW campaign.
The division offers North American BMW owners an extended vehicle protection plan that guarantees 100 percent original BMW replacement parts plus benefits like 24-hour BMW roadside assistance and protection of vehicle resale value. There are three versions of the protection plan, all geared toward BMW owners, not individuals who lease them. BMW Group Financial Services is a subsidiary of BMW AG in Munich.
The company has turned to the New York office of G2 USA, part of the WPP Group, to create the campaign, which uses make-believe animals, like a lion with water buffalo horns, to depict the authenticity of its services; the animals were created with computer-generated imagery by New York-based QuietMan. Media include videos, online advertising and print ads.
One video, which spoofs “BBC Earth” programs, shows an Emperor penguin in a large group of penguins, surrounded by ice and snow. Speaking in a posh British accent, the narrator says, “In Antarctica, the coldest place on earth, King Penguins gather together. Penguins rely on vocal calls alone for identification.”
A penguin with a toucan’s bill walks into the group of Emperor penguins; the narrator then says, “These animals use a ... oh oh, come on!” There is a “bleep” when he asks what type of animal this is.
As the “poucan” waddles along, the narrator says, “Well, I suppose in life, some things just aren’t natural.”
The voiceover then suggests, “Keep your BMW as nature intended with 100 percent original BMW parts and services. Ask your BMW Center about BMW Extended Vehicle Protection.”
To read the full article, click here.
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