BMW of Bloomfield and Keep it Out of Cars^®

As a member of the DCH Auto Group, BMW of Bloomfield contributes to the Keep It Out of Cars® program. Our BMW dealer in NJ participates in this driving-safety community outreach program and marketing campaign focused on teens. And “It” is Mindless Driving: knowing the right way to drive, but still driving the wrong way. This means driving distracted, driving recklessly, and driving under the influence.

The spokespeople designed specifically for our campaign are cartoon charters we call “Mind” and “Les” – a metaphor. Teens know what they’re supposed to do behind the wheel of a car, but sometimes they do things that go against common sense and everything they’ve learned about driving safely. Your head tells you to do one thing, but instead you do the opposite and drive mindlessly. Hence the metaphor.

BMW of Bloomfield, in Bloomfield, New Jersey, is proud to support this initiative and looks forward to helping teens drive their new BMWs and other used cars safely.

Find more about Keep It Out of Cars here, or contact us here.